Bloody Elbow acquisition by GRV Media

WeBrokr is excited to announce the successful acquisition of Bloody Elbow, which has been acquired as of February 2024 by UK-Based GRV Media. Bloody Elbow was founded in 2007 by Nate Wilcox, and grew to become one of the most respected sources in MMA journalism.

Nate sold the brand to media conglomerate Vox Media in the late 2000’s. Vox Media operated Bloody Elbow for over a decade under their SBNation umbrella before selling the site and IP back to Nate Wilcox in early 2023.

WeBrokr advised on the acquisition of Bloody Elbow.

Logan Abner of WeBrokr had this to say regarding the acquisition:

“We are thrilled to announce the successful sale of Bloody Elbow. has long been known as the brand which produces the hardest hitting MMA journalism in the world. They are one of the few brands left that produces real, investigative journalism, and that is what made this acquisition so exciting to work on.”

Official GRV Media Press Release on the acquisition – Here