WeBrokr FAQ

1. What does your company do?

WeBrokr is a specialized mergers and acquisitions (M&A) firm focused on the digital publishing & online business industry. We assist clients looking to sell or buy digital publishing businesses, digital brands, stand-alone YouTube channels, and online businesses. We leverage our extensive network and deep industry knowledge to help our clients achieve their goals on both the Sell-Side and Buy-Side.

2. How can you help me sell my digital publishing business?

We have a comprehensive and structured approach to selling your digital publishing business. First, we conduct a complimentary in-depth analysis of your business, examining its strengths, weaknesses, and market position. This includes the review of your Google Analytics, Profit and Loss statements, operational history, org chart, etc. We then craft a compelling narrative and identify potential buyers from our extensive network of acquirers that we have been building out since 2012. We manage the entire sales process, from initial discussions through to deal closure, ensuring you receive the best possible deal terms. We work alongside our clients throughout the process and can be as hands-on as necessary to ensure successful deal closure and client satisfaction.

3. How can you assist me in buying a digital publishing business?

Our team can help identify potential acquisition targets that align with your strategic goals. We also conduct a thorough due diligence process, assessing the target’s financial performance, market positioning, and future potential. Our team negotiates on your behalf to secure the best possible terms, and we manage the entire process to ensure a smooth transition.

4. What is the timeframe for selling my digital publishing business?

The timeline can vary depending on the complexity of the business and the market conditions. However, typically the process takes between 120-180 days from initial valuation analysis to successful deal completion. This includes the preparation phase, marketing phase, negotiation of deal terms, and completion of due diligence.

5. What types of digital publishing businesses do you work with?

We work with a variety of digital publishing businesses, including news websites, blogs, e-magazines, content platforms, and e-learning sites, among others. WeBrokr has completed more deals in the gaming & entertainment than any other M&A firm. Many of the deals we have completed have been market leading brands in their specific categories, and are some of the largest websites in the world in terms of monthly users.

6. How do you value a digital publishing business?

Valuing a digital publishing business involves analyzing several factors, including historical and projected revenue, profitability, growth trends, traffic, social analysis, user base, market position, brand recognition, and intellectual property. We also consider industry-specific metrics like monthly unique visitors, organic traffic, page views, and email subscribers. For standalone YouTube channels we review financials, historical growth trends, category, monthly views, licensed content, etc.

7. Why should I choose your company for M&A in the digital publishing industry?

Founded in 2012, WeBrokr has a deep understanding of the digital publishing space, with an experienced team that has successfully executed hundreds of transactions in the sector. Our extensive network, industry knowledge, and dedicated approach ensure that our clients achieve their objectives whether they are buying or selling a digital publishing business. You will also work hands-on with the WeBrokr founder, Logan Abner, during the process. As a business owner himself, Logan understands the intricacies of running a business, that most M&A professionals are unable to grasp due to lack of experience.

8. Do you handle international transactions?

Yes, we handle transactions globally. Our network spans multiple countries, allowing us to identify potential buyers or sellers from around the world. We’re experienced in dealing with the complexities of international M&A, including cultural considerations.

9. What is your fee structure?

Our fee structure depends on the complexity of the deal, and the projected valuation outcome. For Sell-Side representation, we work strictly on a success-fee basis, where we earn our fee once the transaction successfully closes. For exact success-fee percentage please contact us for your complimentary valuation analysis.

10. How do I start the process?

Starting the process is straightforward. Simply contact us to schedule a free, no-obligation consultation & valuation analysis. During this initial meeting, we’ll discuss your objectives, provide an overview of the process, and explain how we can help you achieve your goals.