WeBrokr is excited to announce the successful completion of the ITR Wrestling and TJR Wrestling acquisition. ITR Wrestling & TJR Wrestling, two of the largest wrestling media brands in the world, have been acquired by Sportskeeda. WeBrokr represented and advised on this transaction.
ITR Wrestling was originally founded in 2012 as a weekly wrestling podcast by Dante Richardson and Kenny McIntosh. As the business grew, the Founders pivoted to cover wrestling on web, social media and video. In 2021 they acquired the TJR Wrestling brand and expanded their coverage. The two brands combined audience is one of the largest in all of wrestling media.
Logan Abner of WeBrokr had this to say regarding the acquisition:
“ITR Wrestling & TJR Wrestling is a very solid business within a vertical that is still super fragmented. They are one of the few publishing groups who have weathered the storms of Google Algo changes over the past two years. They are very diversified on Discover, Social Media and Direct Audience. This diversification played a key role in WeBrokr securing a successful outcome for the Ownership. We are confident this business is set up well for long term success with the acquirer Sportkeeda.
I’d also like to extend a sincere congratulations to the Sportskeeda team on another wonderful acquisition. We are excited to see the pairing between these brands and their already existing wrestling coverage on Sportskeeda.com.”
Official Sportskeeda Press Release – Here