WeBrokr is thrilled to announce the successful completion of the GM Authority and Ford Authority acquisition. GM Authority & Ford Authority, the largest GM and Ford focused media brands in the world, have been acquired in a partial equity acquisition of the holding company, Motrolix. WeBrokr represented and advised the Seller in this transaction.
Founded in 2010 by automotive enthusiast Alex Luft, GM Authority and Ford Authority have grown from passion-project blogs into the definitive voices on General Motors and Ford news. Over 15 years of steady expansion, both brands have earned a reputation for landing scoops first and delivering in-depth, data-driven coverage that resonates with everyday car buyers, die-hard enthusiasts, parts suppliers, and industry decision-makers alike. Today, they stand as indispensable resources for anyone seeking authoritative insight into the world of GM and Ford.
Logan Abner of WeBrokr had this to say regarding the acquisition:
“Over the past 15 years Alex built one of the largest and most reputable automotive portfolios in the world. He has helped millions of car buyers and automotive industry leaders with his expertly written content. Our listing process at WeBrokr led to a unique partnership outcome that will be highly beneficial for both parties. Congratulations to Alex and his team on this successful transaction.”