Well Known Automotive Publications
Private - Contact for URL

Overview:

WeBrokr is pleased to share our exclusive listing within the automotive category: GM Authority and Ford Authority.

These publications are the two largest independent automotive publications in the world by combined monthly traffic (Similarweb).

After years of steady growth, both brands have become known as industry leaders in their respective automotive categories. They consistently break automotive industry news, and are the go-to source of GM and Ford information for the average car buyer, hardcore automotive enthusiasts, as well as automotive suppliers and industry executives.

The Founder works alongside 11 contractor who roles range from Editor in Chief, writers, moderators, and Social Media personal. The Founder is hands off.

The Founder will be exiting the business, but can stay for a lengthy transition period if needed.

Key Business Features:

• Leader in Automotive Publishing: Founded in 2010, these brands have become the de-facto leaders in not only GM and Ford coverage, but also the wider automotive ecosystem.
• Strong Brand Awareness: These brands are not only visited by the average car enthusiast, but also the leaders and executive teams at GM and Ford. GM Authority and Ford Authority are the first called on new vehicle releases, test drives, etc.
• Active and Thriving Community: The brands benefits from a very engaged and dedicated community consisting of active forums and a mailing list of 170,000+ double opt-in readers.

Growth Opportunities:

The acquisition presents a wealth of low-hanging growth opportunities. Prospective acquirers can maximize the potential of this automotive media company by implementing the following:

• Increased Content Output: There is significant content output potential by expanding content into coverage of other brands, from a GM or Ford point of view. This strategy has already been undertaken on a small scale, and is proving very fruitful.
• Increased Video Output: There is strong overlap between editorial content and video content in the automotive industry. The brands feature smaller than normal video and social media engagement for the size of the web properties. Immediate upside to unlock on both these fronts.

Offering:

This is a unique opportunity for a company or individual to either enter into the automotive media industry, or expand their existing portfolio with a well-established, profitable and growing brand.

Please contact WeBrokr to review the official Sales Prospectus on this opportunity.