Sole Collector

Sole Collector

WeBrokr is excited to announce the successful acquisition of Sole Collector, which has been acquired by Complex Media. WeBrokr officially represented Founder Steve Mulholland in the transaction.

Sole Collector is the most authoritative voice in the sneaker & streetwear publishing industry.  The Sole Collector forum & marketplace is the preeminent location for sneaker heads to buy & sell the most sought after sneakers in the world. The primary demographic of the company is fashion forward males, ages 18-35.

According to SimilarWeb, SoleCollector was generating 4,500,000 Sessions per month at the time of acquisition.

Complex Media (including Sole Collector) was acquired by Verizon / Hearst in 2016, and then acquired again by BuzzFeed in 2021.

Official Complex Media Press Release – Complex Media

Business Insider Press Coverage of the Acquisition – Business Insider

Broker: Logan Abner
Phone: 1-513-888-8021

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Financial Snapshot
Annual Revenue : $1,000,000
Annual Expenses : $400,000
Annual Profit : $600,000
Traffic Snapshot
Monthly Uniques : 5,200,000
Monthly Pageviews : 23,000,000
Deal Snapshot
Current Asking Price : $2,700,000
Seller Open To Offers :
Verified Video Stats :
Site Visibility
Google PageRank : 4
Alexa Rank : 23000
Inbound Links : 98,000
Google Backlinks : 7,600
Domain/Site Information
Domain Registration : 2003/08/16
Site Established : 2003/08/20

Revenue Details: Revenue is generated from private ads from sources including Nike and USA Today.

Traffic Details: Perfect split between Search, referring, and direct traffic

Expense Details: Expenses include payroll for the eight staff members, hosting fees, content creation costs, technical support freelancers, etc.

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