Popular Golf Focused Digital Media Company

Popular Golf Focused Digital Media Company
Private - Contact for URL

Overview:

WeBrokr is beyond excited to share our exclusive listing within the Golf and Sports Digital Media category.

This company is one of the most well known golf focused digital media brands in the world. It was founded by an experienced entrepreneur whose main goal was to change the golf industry for the better. After 15 years of consistent year-over-year growth, it’s become quite obvious that he has achieved his original goals and so much more. 9 out of 10 golfers will tell you they are avid readers and users of this brand.

This is a full-fledged media business with 20+ employees, but there is still a significant growth potential ahead. At the current growth rate and growth objectives, this business will be the #1 operator within golf media within the next 2-4 years.

The Founder is the visionary of the business, and has transitioned all operational and day-to-day responsibilities to his team. He is willing to stay on board for up to two years post-acquisition if need be.

This company comes with a massive treasure trove of historical golf product data that they actively collect for research and editorial purposes.


Key Business Features:

  • Well-Established Brand: Founded in 2009, the company has seen steady, consistent and organic growth year over year.
  • Niche Leader: One of the most well known brands in golf media.
  • Proprietary Data Tools and Datasets: The company has created a number of propriety data tools including swing analysis, club fitting, etc. This company also has proprietary data collection techniques for physical golf equipment, and the largest golf product tester in the world.
  • Large Active Userbase and Community: The company benefits from a very engaged and dedicated userbase, with monthly session numbers above 5,000,000 to the website itself.
  • Thriving Community: Over 200,000 passionate double opt-in forum members.

Growth Opportunities:

The acquisition presents a wealth of low-hanging growth opportunities. Prospective acquirers can maximize the potential of this media company by implementing the following:

  • Programmatic Advertising: This brand is currently monetized through 3rd party programmatic advertising partners. This is one of the only major sports media brands that is not directly selling a portion of their programmatic ad inventory. Current CPM rates are less than $2.5, whereas directly sold would garner CPM rates above $40.
  • Increased Content Output: Current content output is around 5 articles per day on the web property. There are a significant number of areas this business can expand into in terms of content: Long Form and Short Form video content on YouTube and Tik Tok, professional golf news, player news, etc. on web.
  • Live Events: With over 200,000 extremely loyal and dedicated golfers on the forum, there is immediate opportunity to promote in-person golf events, with sponsors garnering the largest chunk of revenue for the business.
  • Media and Logo Licensing: This company already has two trademarked licensing logos. They have had past success in licensing this out to physical golf retailers, but it has not been pushed very hard.

Offering:

This is a unique opportunity for a company or individual to either enter into the golf media industry, or expand their existing portfolio with a well-established, profitable and growing brand.

Please contact WeBrokr to review the official 1 Pager and Sales Prospectus on this opportunity.

Broker: Logan Abner
Phone: 1 513.888.8021

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Financial Snapshot
Annual Revenue : Mid 7-Figures
Annual Expenses : Low 7-Figures
Annual Profit : Low-Mid 7-Figures
Traffic Snapshot
Monthly Uniques : 3,400,000
Monthly Pageviews : 5,200,000
Deal Snapshot
Current Asking Price : Private
Seller Open To Offers :
Verified Video Stats :
Site Visibility
Inbound Links : 500000
Google Backlinks : 540000
Domain/Site Information
Domain Registration : 2009/08/01
Site Established : 2009/08/01
Monetize Summary
» Brand partnerships with major golf OEM's and Retailers

» Programmatic Advertising

» Affiliate

» Licensing

Traffic Details: Entirely Organic, a significant amount of traffic is direct and returning compared to other major media brands

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