Cooking and Recipe Acquisition Opportunity

Cooking and Recipe Acquisition Opportunity
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Overview:

This Cooking and Recipe blog is a ‘Solopreneur’ operation that has seen consistent year over year growth for 6 years straight. This publication was founded by an experienced female entrepreneur who has a passion for cooking. After many years of consistent year-over-year growth, it’s become obvious she has built a lasting brand in the cooking and recipe space, which has helped millions of visitors cook delicious meals for their families.

This business is run strictly by just the owner so there is significant growth potential ahead.

The Founder operations include publishing 1 new recipe per week. This work load can be passed directly to the new owner, or the new owner can hire someone to take over this role for a projected cost of $5,000 per month.


Key Business Features:

  • Well-Established Brand: Founded in 2016, the company has seen steady, consistent and organic growth year over year.
  • Diversified Traffic Source: While many digital publishing founders have felt the pain from an onslought of Google Algorithm changes over the past year, this publication has been much less impacted. This is because of the well diversifed nature of the traffic sources which include a large portion of Pinterest traffic, direct and referral traffic. This traffic is then supplemented by Google.
  • Well Positioned  in Niche Leader: This is one of the medium sized Cooking and Recipe brands. The size is self sustaining, but there is still plenty of room to grow.

Growth Opportunities:

The acquisition presents a wealth of low-hanging growth opportunities. Prospective acquirers can maximize the potential of this media company by implementing the following:

  • Social Media Growth: Outside of Pinterest this brand has not built out a large social following. Expanding into Facebook and Instagram would allow for even further diversified traffic sources.
  • Increased Content Output: The current Founder is only publishing 1 new recipe per week. This means there is significant room for growth on the content output side.

Offering:

This is a unique opportunity for a company or individual to either enter into the Cooking and Recipe publishing space, or expand their existing portfolio with a well-established, profitable and growing brand.

Please contact WeBrokr to review the official 1 Pager and Sales Prospectus on this opportunity.

Broker: Logan Abner
Phone: 1-513-888-8021

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Financial Snapshot
Annual Revenue : $620,000
Annual Expenses : $80,000
Annual Profit : $540,000
Traffic Snapshot
Monthly Uniques : 520,000
Monthly Pageviews : 630,000
Deal Snapshot
Current Asking Price : $1,350,000
Seller Open To Offers :
Verified Video Stats :
Site Visibility
Inbound Links : 200,000
Google Backlinks : 150,000
Domain/Site Information
Domain Registration : 2016/03/03
Site Established : 2016/08/17
Monetize Summary
» Raptive Programmatic Advertising

Traffic Details: 100% Organic
Pinterest
Google
Direct
Referral

Expense Details: Hosting
Photography

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